From concept to shelf - for Modern CPG Brands and Private Label
R&D • Supply Chain • Commercialization
From concept to shelf - for Modern CPG Brands and Private Label
R&D • Supply Chain • Commercialization
About
Premium product development & commercialization for modern consumer brands
Craft CPG is a product development and commercialization firm specializing in premium, natural, functional, and better-for-you consumer packaged goods. We partner with founders and brands from early ideation through national scale, bridging the gap between craft formulation and commercial execution.
Founded by Blake Emery, Craft CPG brings over a decade of hands-on experience across beverage, supplements, and functional foods, with more than 250 products developed for emerging brands and national retailers across natural and conventional channels.
Our team works at the intersection of formulation, manufacturing, and supply chain—helping brands move faster, reduce risk, and build products that are both technically sound and commercially viable.
What We Do
- Product formulation & R&D
- Functional ingredient strategy
- Scale-up & commercialization
- Manufacturer sourcing & management
- Supply chain & cost optimization
- Regulatory, food safety & compliance
Why We’re Different
We don’t just operate as advisors—we operate as builders. Our team has put in the hours in the lab, sat inside manufacturing facilities, managed real production runs, solved real-world scale issues, and launched products that succeed beyond the pilot stage.
Craft CPG exists to help brands build products the right way—crafted with intention, engineered for scale.
Who We Work With
- Founder-led startups
- Retailer private label programs
- Growth-stage brands
- Strategic partners and venture studios
Founder for Founders
Blake Emery is a product innovator, commercialization strategist, and founder of Craft CPG, a consultancy dedicated to helping emerging and established brands bring high-quality food, beverage, and supplement products to market with precision and speed.
With more than a decade in the CPG industry—and over 250 products developed—Blake has led R&D, scale-up, and supply chain execution for brands ranging from early-stage founders to nationally distributed companies, including projects with Sprouts Farmers Market, Suja Juice, Vive Organic, WellWell, and United Sodas. His expertise spans formulation, manufacturing integration, regulatory alignment, food safety systems, and commercialization strategy across natural, functional, and conventional retail channels.
A former professional athlete, Blake brings a performance-driven mindset to innovation, with a passion for building products rooted in function, clean ingredients, and real consumer need. He is known for translating big ideas into manufacturable realities—bridging the gap between concept, operations, and shelf.
At Craft CPG, Blake partners hands-on with brands to design, scale, and launch products that are not just creative—but executable.